Her catwalk is the sidewalk.
Her catwalk is the sidewalk.

Ooh La Lilly!

You don’t have to be the subject of a Slim Aarons photo to appreciate the Ooh La La of Lilly Pulitzer, lovelies.

Classic & chic, preppy & pretty ~ Lilly is a party waiting to happen!

When Manhattan socialite Lillian McKim eloped with Peter Pulitzer and moved to Palm Beach, she needed something to occupy her well-manicured hands…

As the young bride of an owner of several citrus groves, what better endeavor than opening an orange juice stand?  Lilly enjoyed this new venture but found herself covered in splashes of fruit juice by the end of the day ~ so she and her dressmaker designed colorful shift dresses in citrus hues to camouflage the stains.

vintage lilly pulitzer dresses on rack natucket cococozy

She soon realized customers were thirsty for only one thing: her fabulous frocks!  To the delight of local ladies and other chic girlfriends like Jackie O., Lilly closed the juice stand and opened Lilly Pulitzer Inc. in 1959.

“Jackie wore one of my dresses – it was made from kitchen curtain material – and people went crazy. They took off like zingo. Everybody loved them, and I went into the dress business.” ~ Lilly Pulitzer

Lilly fabrics - deja vu vintage

Lilly running from Peter’s plane ~ fabric swatches in hand.

La Lilly in one of her designs ~ love the sassed-up pose.

A prismatic palette of pretty, preppy and posh prints was born ~ and the rest is Palm Beach fashion history.

Pool or beach, yacht or garden, patio or porch, lunching or lounging ~ if you want to make any occasion special, bring on the Lilly.

A Lilly a day keeps the blues away ~ and with her vitamin D infused spring collection, you’ll feel sunshine on your sun-kissed shoulders when you slip on her lovely looks…

“It’s always summer somewhere.” ~Lilly Pulitzer

Here are some of my favorite pattern picks, pretties. Quel dilemma ~ it’s not possible to pick only one… Looks like I’ll need to try something in every chic & cheery print!

Spring Fever Toile

Scorpion Bowl

Jungle Glam Toile

Call Me Kitty Cat


“Lifes a party ~ dress like it!” ~Lilly Pulitzer

Illustration credit, Lilly Pulitzer.
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